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Description

Enhance your customer interactions by gathering real-time user behavior data, enabling you to deliver tailored messages and suggestions to your audience. With Fulcrum, you can craft immediate experiences that boost customer engagement, foster brand loyalty, and elevate conversion rates. This platform caters to digital agencies, marketing teams, sales divisions, and more, simplifying the process of segmenting customers for personalized experiences across various marketing channels. For instance, Fulcrum can offer content recommendations that not only connect customers to your brand but also help maintain their loyalty over time. Additionally, by personalizing campaign experiences in real-time, Fulcrum creates more relevant interactions that enhance conversions through an automated workflow. Leveraging AI, Fulcrum effectively identifies and engages both known and anonymous users, driving deeper engagement and improving conversion outcomes. This innovative approach empowers businesses to adapt swiftly to customer needs and preferences, ultimately leading to a more successful marketing strategy.

Description

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
AdRoll No 
Amazon Web Services (AWS) No 
Amplitude No 
Campaign Monitor No 
Drift No 
Google Ads No 
Google Cloud BigQuery No 
Google Cloud Platform No 
LiveRamp No 
Mailchimp No 
Salesforce Marketing Cloud Account Engagement No 
SendGrid No 
Shopify No 
Sitecore No 
Snapchat No 
dotdigital Engagement Cloud No 
iContact No 

Integrations

Salesforce Yes 
AdRoll Yes 
Amazon Web Services (AWS) Yes 
Amplitude Yes 
Campaign Monitor Yes 
Drift Yes 
Google Ads Yes 
Google Cloud BigQuery Yes 
Google Cloud Platform Yes 
LiveRamp Yes 
Mailchimp Yes 
Salesforce Marketing Cloud Account Engagement Yes 
SendGrid Yes 
Shopify Yes 
Sitecore Yes 
Snapchat Yes 
dotdigital Engagement Cloud Yes 
iContact Yes 

Pricing Details

$5,000 per month
Free Trial Yes 
Free Version No 

Pricing Details

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Fulcrum

Country

United States

Website

fulcrumsaas.com

Vendor Details

Company Name

Lytics

Founded

2012

Country

United States

Website

www.lytics.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

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