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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

To enhance your decision-making process, it's essential to utilize customer data without the burden of requiring engineers to write code for every single event. Freshpaint automatically identifies clicks and actions on your website and transfers the collected data to numerous analytics and advertising platforms through its ready-made integrations. If you happen to miss tracking an event, Freshpaint can provide you with immediate insights by retrieving historical data for any newly identified event, eliminating the usual waiting period of two weeks. For startups in the digital health sector, Freshpaint is ready to sign Business Associate Agreements (BAAs) and is entirely tailored to handle Protected Health Information (PHI). Since developers typically implement tracking for various analytics and marketing tools but aren’t always the primary users of these systems, Freshpaint offers the adaptability needed for a more efficient workflow. This allows teams to accelerate their pace and allocate more time to focus on developing their core products effectively. By streamlining the data tracking process, Freshpaint empowers businesses to make informed decisions swiftly.

Description

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Analytics Yes 
Klaviyo Yes 
Pinterest Yes 
Shopify Yes 
AdRoll Yes 
Bing Yes 
Brevo Yes 
Castle Yes 
Chameleon Yes 
Customer.io Yes 
HubSpot Customer Platform Yes 
Iterable Yes 
Kissmetrics Yes 
Lucky Orange Yes 
PostgreSQL Yes 
Qualaroo Yes 
Segment No 
Sentry Yes 
WebEngage Yes 

Integrations

Google Ads Yes 
Google Analytics Yes 
Klaviyo Yes 
Pinterest Yes 
Shopify Yes 
AdRoll No 
Bing No 
Brevo No 
Castle No 
Chameleon No 
Customer.io No 
HubSpot Customer Platform No 
Iterable No 
Kissmetrics No 
Lucky Orange No 
PostgreSQL No 
Qualaroo No 
Segment Yes 
Sentry No 
WebEngage No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Perfalytics

Country

United States

Website

www.freshpaint.io

Vendor Details

Company Name

Littledata

Founded

2014

Country

United Kingdom

Website

www.littledata.io

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management No 
Match & Merge No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Alternatives

Alternatives

Bisnode Reviews

Bisnode

Dun & Bradstreet