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Average Ratings 8 Ratings

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support

Description

Enhance your communication strategy with effective marketing automation tools that allow you to deliver tailored messages precisely when they matter most, leading to a tenfold increase in lead conversion rates with Freshmarketer. Transform more site visitors into valuable leads and boost your website's conversion rate by over 40%. Engage with your audience by attracting visitors, initiating relevant conversations, collecting behavioral data, and effectively converting your site into a robust lead generation platform. Conduct experiments to refine visitor experiences and optimize your site for better conversion outcomes. Deploy chatbots to interact with incoming visitors and efficiently convert them into leads. Gain insights into customer intent and design impactful marketing campaigns that drive significant results. Acquire a comprehensive perspective on each customer, track their interactions, and categorize them based on their specific interests. Spot high-potential leads while gaining an in-depth understanding of their engagement and activities to enhance your overall marketing efforts. By implementing these strategies, you can ensure your marketing efforts are both personalized and data-driven, ultimately leading to greater success.

Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Measure No 
Beefree No 
Cloud Elements No 
Curata No 
Domo No 
Enhancio No 
FeedOtter No 
Forwrd No 
INFUSE No 
Insites No 
Intentsify No 
Livestorm No 
Mediafly No 
SMS-Magic No 
Supaflow No 
Titan CMS No 
Visual Visitor No 
X (Twitter) No 
ZoomInfo Marketing No 

Integrations

Adobe Marketo Measure Yes 
Beefree Yes 
Cloud Elements Yes 
Curata Yes 
Domo Yes 
Enhancio Yes 
FeedOtter Yes 
Forwrd Yes 
INFUSE Yes 
Insites Yes 
Intentsify Yes 
Livestorm Yes 
Mediafly Yes 
SMS-Magic Yes 
Supaflow Yes 
Titan CMS Yes 
Visual Visitor Yes 
X (Twitter) Yes 
ZoomInfo Marketing Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$1000.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Freshworks

Founded

2010

Country

India

Website

www.freshworks.com/crm/marketing/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Product Features

Conversational Marketing

Appointment Scheduling No 
Audience Segmentation No 
Chatbot No 
Email Automation No 
Group Messaging No 
Human Handover No 
Lead Distribution No 
Lead Qualification No 
Mobile Messaging No 
Multi-Channel Communication No 
Product Recommendations No 
Video Chat No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Landing Page

A/B Testing No 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking Yes 

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