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Average Ratings 0 Ratings

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features
design
support

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Description

Enhance your communication strategy with effective marketing automation tools that allow you to deliver tailored messages precisely when they matter most, leading to a tenfold increase in lead conversion rates with Freshmarketer. Transform more site visitors into valuable leads and boost your website's conversion rate by over 40%. Engage with your audience by attracting visitors, initiating relevant conversations, collecting behavioral data, and effectively converting your site into a robust lead generation platform. Conduct experiments to refine visitor experiences and optimize your site for better conversion outcomes. Deploy chatbots to interact with incoming visitors and efficiently convert them into leads. Gain insights into customer intent and design impactful marketing campaigns that drive significant results. Acquire a comprehensive perspective on each customer, track their interactions, and categorize them based on their specific interests. Spot high-potential leads while gaining an in-depth understanding of their engagement and activities to enhance your overall marketing efforts. By implementing these strategies, you can ensure your marketing efforts are both personalized and data-driven, ultimately leading to greater success.

Description

Utilize PUBLITRAC to oversee all your relationship marketing strategies, enhancing customer acquisition, engagement, and retention through a few well-structured campaigns. Marketing information often comes from various sources; however, by centralizing this data, you can establish a real-time connection that enables you to track and manage every new interaction with your contacts. As your customers engage with your digital platforms, their profiles become more refined in real-time. You can categorize your database and generate lists tailored to the attributes, interests, and behaviors of your audience. It’s essential to communicate the right message to the appropriate individual at the optimal moment. Our three tiers of personalization—recipient, sender, and dynamic content—help you optimize your email campaigns effectively. The potential for customization is as vast as your customer base. Moreover, you can automate your campaign strategies based on previous customer behaviors, their interests, and their socio-demographic profiles, ensuring a tailored approach that resonates with each recipient. This level of personalization not only increases satisfaction but also drives loyalty among your customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Freshsales Yes 
Google Analytics No 
Workers by Delos Yes 
X (Twitter) No 

Integrations

Facebook Yes 
Freshsales No 
Google Analytics Yes 
Workers by Delos No 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Freshworks

Founded

2010

Country

India

Website

www.freshworks.com/crm/marketing/

Vendor Details

Company Name

PUBLITECH

Founded

1996

Country

Canada

Website

www.publitech.com/marketing-relationnel/

Product Features

Conversational Marketing

Appointment Scheduling No 
Audience Segmentation No 
Chatbot No 
Email Automation No 
Group Messaging No 
Human Handover No 
Lead Distribution No 
Lead Qualification No 
Mobile Messaging No 
Multi-Channel Communication No 
Product Recommendations No 
Video Chat No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

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