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features
design
support

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Write a Review

Description

Freestar serves as a monetization and advertising technology partner aimed at assisting digital publishers, ecommerce platforms, and mobile applications in enhancing their revenue through sophisticated programmatic header bidding and yield-optimization strategies. The company provides a comprehensive service suite that includes a high-performance header bidding wrapper known for its swift bid responses and unique flooring algorithms, a lightweight SDK for mobile app mediation, support for AMP, client-side and server-side demand integrations, and a centralized dashboard that delivers real-time reporting and actionable insights at the page level. In addition to its technological offerings, Freestar combines this with personalized account management, offering publishers a tailored ad stack, expert support in ad operations, guidance on traffic and SEO, and specialized yield management to streamline processes while increasing CPMs and fill rates. By leveraging advanced big data analytics and machine learning, Freestar continuously optimizes the “ideal ad stack” and implements dynamic flooring strategies to enhance performance. This integration of technology with hands-on support ensures that publishers can focus on their core operations while maximizing their advertising potential.

Description

Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital reporting. Working with all ad types including web banner, app, video, native, AMP, and CTV, PubWise's unique capabilities allows each publisher the freedom to work with only the technology and tools they need and fully control user experience. PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT) which uses ML to deliver an optimized ad configuration matched to user segments and tailored demand inclusion that improves net revenue and latency. PubWise is committed to protecting publisher value and data with clear auction dynamics, transparent fees and direct sales. Advertisers can reach hyper-targeted audiences with top-tier publishers directly by connecting through the PubWise DSP and oRTB platforms. PubWise is a first-party, fully observable, end-to-end platform focused on efficiency, sustained value, and future proofing.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Admiral Yes 
Amazon Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
AppLovin Yes 
Criteo Yes 
Google AdMob Yes 
InMobi Yes 
Intuizi No 
Magnite Yes 
Nimbus Yes 
Verve Yes 

Integrations

Admiral Yes 
Amazon No 
Amazon Transparent Ad Marketplace (TAM) No 
AppLovin No 
Criteo No 
Google AdMob No 
InMobi No 
Intuizi Yes 
Magnite No 
Nimbus No 
Verve No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Pricing depends on products used.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Freestar

Founded

2015

Country

United States

Website

freestar.com

Vendor Details

Company Name

PubWise

Founded

2016

Country

United States

Website

www.pubwise.io

Product Features

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving Yes 
Video Ad Serving Yes 

Alternatives

Alternatives

OpenWrap Reviews

OpenWrap

PubMatic
HeadBidder Reviews

HeadBidder

FM Labs LLC