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Description
Freestar serves as a monetization and advertising technology partner aimed at assisting digital publishers, ecommerce platforms, and mobile applications in enhancing their revenue through sophisticated programmatic header bidding and yield-optimization strategies. The company provides a comprehensive service suite that includes a high-performance header bidding wrapper known for its swift bid responses and unique flooring algorithms, a lightweight SDK for mobile app mediation, support for AMP, client-side and server-side demand integrations, and a centralized dashboard that delivers real-time reporting and actionable insights at the page level. In addition to its technological offerings, Freestar combines this with personalized account management, offering publishers a tailored ad stack, expert support in ad operations, guidance on traffic and SEO, and specialized yield management to streamline processes while increasing CPMs and fill rates. By leveraging advanced big data analytics and machine learning, Freestar continuously optimizes the “ideal ad stack” and implements dynamic flooring strategies to enhance performance. This integration of technology with hands-on support ensures that publishers can focus on their core operations while maximizing their advertising potential.
Description
HeadBidder is the easy-to-use SaaS Header Bidding management platform that is made for online publishing houses and online-ad monetization and yield optimization teams. This is a SaaS tool that is made to save money on code development and deployment. Users may focus on the core part of the online ad sales business that brings money and use HeadBidder.net only for mechanic ad management work that is automated on the platform. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more.
Header Bidding Manager SaaS Tool “HeadBidder” Functionality:
- Multi-Site and Multi-Account UI
- User Account and Publisher management for system administrators
- Platform-wide messaging system in UI
- Prebid.js based wrapper builder
- Automated Prebid.js script build and adapter monitoring
- Google Ad Manager API support, token-based access
- Built-in Prebid Analytics
- Banner and Video ad types supported
- Custom floors, Aliases, User-ID modules, Prebid server adapters features supported
API Access
Has API
No
API Access
Has API
No
Integrations
Admiral
Yes
Amazon
Yes
Amazon Transparent Ad Marketplace (TAM)
Yes
AppLovin
Yes
Criteo
Yes
Google Ad Manager
No
Google AdMob
Yes
InMobi
Yes
Magnite
Yes
Nimbus
Yes
Integrations
Admiral
No
Amazon
No
Amazon Transparent Ad Marketplace (TAM)
No
AppLovin
No
Criteo
No
Google Ad Manager
Yes
Google AdMob
No
InMobi
No
Magnite
No
Nimbus
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Freestar
Founded
2015
Country
United States
Website
freestar.com
Vendor Details
Company Name
FM Labs LLC
Founded
2012
Country
USA
Website
headbidder.net
Product Features
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
No
Mobile Ad Serving
Yes
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
Yes
Video Ad Serving
Yes
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
Yes
Design Ads
No
Display Advertising
Yes
In-App Video
No
Media Buying
Yes
Reporting / Analytics
Yes
Social Advertising
No
Supply-Side Platform (SSP)
Yes
Video Monetization
Yes