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Average Ratings 0 Ratings

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features
design
support

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Description

Utilize the Strata Platform to strategize, launch, enhance, and oversee billing and financial aspects of all your campaigns across various media types from a single, unified interface. Our centralized platform, coupled with an open integration architecture, empowers you to manage your media dynamically in a manner that suits your needs best. Oversee the complete media workflow, encompassing everything from digital and television to print, out-of-home (OOH), and radio channels. Monitor your budgets, evaluate the return on ad spend, and re-aggregate reach to effectively pinpoint your brand’s target demographic. You can rely on our on-demand customer support at every stage of the process. Streamline operations and reduce friction by automating workflows from the planning phase all the way to reconciliation. Seamlessly integrate with third-party systems and vendors to lessen the burden of unnecessary manual tasks between platforms. Take charge of your media finances with solutions that are specifically tailored for agencies. Additionally, create a personalized buying ecosystem through our API-based integrations with various suppliers, data sources, financial institutions, and technology providers, as well as your in-house solutions, ensuring a comprehensive approach to media management. This holistic management capability not only enhances efficiency but also supports the unique needs of your agency.

Description

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Placements.io Yes 
AUDIENCEX No 
Adventr Yes 
Affinity Answers No 
BDEX No 
Beachfront No 
Bionic for Agencies No 
Black Crow AI No 
Campaign Manager+ No 
Delivr No 
FreeWheel Beeswax Yes 
FreeWheel DemandSuite Yes 
FreeWheel SupplySuite Yes 
Gravy Analytics No 
Humming No 
Kochava No 
MINT No 
Retargetly No 
Swimming Pool Passes Yes 
Tealium Customer Data Hub No 

Integrations

Placements.io Yes 
AUDIENCEX Yes 
Adventr No 
Affinity Answers Yes 
BDEX Yes 
Beachfront Yes 
Bionic for Agencies Yes 
Black Crow AI Yes 
Campaign Manager+ Yes 
Delivr Yes 
FreeWheel Beeswax No 
FreeWheel DemandSuite No 
FreeWheel SupplySuite No 
Gravy Analytics Yes 
Humming Yes 
Kochava Yes 
MINT Yes 
Retargetly Yes 
Swimming Pool Passes No 
Tealium Customer Data Hub Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

FreeWheel

Founded

2007

Country

United States

Website

www.freewheel.com/strata

Vendor Details

Company Name

The Trade Desk

Founded

2009

Country

United States

Website

thetradedesk.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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