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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.

Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud Yes 
AppLovin Yes 
Beachfront Yes 
Criteo Yes 
Dailymotion Yes 
Delivr Yes 
Google Ad Manager Yes 
InMobi Yes 
LiveRamp Yes 
Lotame Yes 
OpenX Yes 
Oracle Cloud Infrastructure Yes 
PulsePoint Yes 
RhythmOne Yes 
SpotX Yes 
Synacor Start Yes 
Teads Yes 
TransUnion Collections Management Yes 
Yahoo DSP Yes 

Integrations

Adobe Advertising Cloud No 
AppLovin No 
Beachfront No 
Criteo No 
Dailymotion No 
Delivr No 
Google Ad Manager No 
InMobi No 
LiveRamp No 
Lotame No 
OpenX No 
Oracle Cloud Infrastructure No 
PulsePoint No 
RhythmOne No 
SpotX No 
Synacor Start No 
Teads No 
TransUnion Collections Management No 
Yahoo DSP No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

FreeWheel

Country

Netherlands

Website

www.freewheel.com/beeswax

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Product Features

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives