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Description

Our objective is to assist both franchisors and franchisees in successfully maneuvering through the complexities of franchise marketing. We offer actionable digital marketing guides, insightful industry case studies, and highlight effective franchise marketing strategies. Crafting a successful franchise marketing campaign may prove to be challenging, yet the benefits of doing so are significant when executed properly. At the heart of any stellar marketing initiative lies compelling content. Content marketing focuses on engaging the target audience while simultaneously establishing authority in the field. Despite recognizing the critical role of marketing content, many franchise organizations hesitate to allocate the necessary time and resources for its creation. Utilizing social media platforms such as Instagram, Facebook, and LinkedIn can be an excellent approach to connect with and engage potential franchise leads. Conversely, there is a prevailing sentiment that email marketing has lost its effectiveness as a digital marketing tool in the franchise sector due to the rising prominence of social media. Yet, it is essential to remember that integrating various marketing channels may yield the best results overall.

Description

Evaluate the performance of your commercial properties and uncover the reasons behind their success or challenges. Identify the ideal spot for your forthcoming store or marketing initiative. Develop comprehensive customer personas informed by sales data and demographic information. Gain insight into how local competition, transportation access, and foot traffic influence your business. Strategically choose franchise territories and position your outlets to maximize profitability. Periscope® offers a broad range of features designed to improve location planning, analyze competitors, select franchise territories, and enhance customer profiling and targeting, as well as acquisition and retention strategies. Access your secure, corporate version of Google Maps to effortlessly visualize all of your locations, competitor sites, franchise territories, census information, and additional third-party data in one convenient view. By doing so, you will gain a deeper understanding of the factors affecting your locations' performance. This comprehensive analysis will empower you to make informed decisions that drive growth and success in your business.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

FranchiseHive

Founded

2016

Country

United States

Website

franchisehive.com

Vendor Details

Company Name

NewGrove

Country

United Kingdom

Website

newgrove.com

Product Features

Franchise Management

Appointment Scheduling No 
Automatic Re-ordering Yes 
CRM No 
Commission Management Yes 
Construction Tracker Yes 
Contract Management & Signature No 
Franchise Intranet Yes 
Job Scheduling Yes 
LMS / Training No 
Marketing No 
Onboarding No 
Online Store Yes 
Reputation Management No 
Website Manager Yes 

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

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Alternatives

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