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features
design
support

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Description

Fragmatic is an innovative AI-driven personalization platform that seamlessly integrates your analytics, content, and audiences into a cohesive learning ecosystem. By utilizing advanced AI Agents and a Topic Analytics engine, it uncovers user intent, facilitates experiments, and enhances conversion rates—all while maintaining comprehensive oversight for marketers. Designed for organizations seeking effective personalization that propels growth, Fragmatic empowers teams to achieve their objectives. The AI Agents delve into your ideal customer profile, content, and visitor interactions to identify impactful actions. Meanwhile, the Topic Analytics feature highlights the themes that drive conversions and those that create obstacles. The Opportunity Radar analyzes your GA4 data to convert traffic into actionable strategies without delay. Re:Call ensures that advertising and on-site experiences remain synchronized in real time. Every insight is presented transparently, with each recommendation clearly articulating its rationale. Marketers can confidently review, tweak, and publish their strategies without fear of opaque automation. This approach eliminates developer bottlenecks, fostering a rapid learning environment that leads to improved conversions and human-centered AI execution, ultimately enhancing overall marketing effectiveness.

Description

Listrak delivers results. You can unlock customer data to create 1:1 interactions across all channels, including email, social media, display, web, and mobile. Our digital marketing automation platform combines all customer data of a marketer to give them a single source for truth. This, along with AI-driven personalization and predictive analytics, allows brands and retailers to automate personalized messages that engage shoppers in the preferred channel. Our industry-leading customer satisfaction score demonstrates the success of our clients in driving acquisition, conversion and retention as well as customer lifetime value.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Cohley No 
Creatable No 
HubSpot CRM Yes 
Inte Q Genesis No 
Integrate.io No 
Klaviyo Yes 
LTV.ai No 
Lexer No 
LinkedIn Ads Yes 
LoyaltyLion No 
Mailchimp Yes 
Personizely No 
Salesforce Yes 
Scispot No 
SocialSign.in No 
ViralSweep No 
Xplenty No 
Yieldify No 
Yotpo No 

Integrations

Cohley Yes 
Creatable Yes 
HubSpot CRM No 
Inte Q Genesis Yes 
Integrate.io Yes 
Klaviyo No 
LTV.ai Yes 
Lexer Yes 
LinkedIn Ads No 
LoyaltyLion Yes 
Mailchimp No 
Personizely Yes 
Salesforce No 
Scispot Yes 
SocialSign.in Yes 
ViralSweep Yes 
Xplenty Yes 
Yieldify Yes 
Yotpo Yes 

Pricing Details

$300/month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Fragmatic Technologies Pvt. Ltd.

Founded

2023

Country

India

Website

fragmatic.io

Vendor Details

Company Name

Listrak

Founded

2000

Country

United States

Website

www.listrak.com

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

SMS Marketing

2-Way Messaging Yes 
Artificial Intelligence No 
Contact Management Yes 
MMS Yes 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons Yes 
Mobile Keywords Yes 
Polls / Voting Yes 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win Yes 

Alternatives

Alternatives

Attentive Reviews

Attentive

Attentive Mobile