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Description

Transform your premier accounts using intent-focused ABM orchestration to cultivate a more robust and effective pipeline. Traditional account-based advertisements often fall short in generating leads, resulting in increased prospecting for sales teams and a reliance on marketing to measure success through reach and engagement metrics. Engage potential buyers through a comprehensive strategy that includes display ads, email marketing, LinkedIn outreach, website interactions, landing pages, chat functions, and beyond. Implementing agile, intent-driven ABM strategies allows you to minimize costs and avoid lengthy commitments. Monitor the advancement of your accounts as they progress through the pipeline, effectively attributing revenue to your ABM initiatives. Utilize intent data seamlessly, enabling you to engage prospects with confidence based on their current stage in the purchasing process. Design and oversee campaigns that activate account-based marketing across various channels. Achieve precision in targeting buying groups through multi-channel account-based advertising, ensuring that your messaging is tailored to meet their needs. Enhance your buyers' experiences with cohesive messaging, facilitated by Foundry's account-based website personalization, ultimately fostering stronger relationships and driving conversions. Each step of this process is aimed at ensuring that marketing efforts align more closely with sales objectives.

Description

Enhance your understanding of the buying groups within targeted accounts to achieve top-tier marketing performance. In a strategic alliance, Spiceworks Ziff Davis and Aberdeen are equipping B2B tech sellers with unmatched visibility into the entire buying collective, spanning from executive decision-makers to technical implementers. By combining SWZD’s proprietary first-party data with Aberdeen’s valuable third-party intent insights, this collaboration is set to deliver a robust, comprehensive, and varied array of intent signals across diverse B2B sectors such as IT, marketing, HR, and finance. Utilize our exceptional actionable intent data to effectively identify, prioritize, and connect with accounts that demonstrate a genuine likelihood to purchase. With the Intelligent ABM approach, you can now focus on engaging the most pertinent prospects who are actively seeking your solution. This strategy, supported by actionable intent signals, allows you to tailor your messaging to resonate deeply with the entire buying collective, ultimately fostering stronger connections and driving successful outcomes. By aligning your marketing efforts with these insights, you can significantly enhance your engagement strategies and improve overall conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
LinkedIn Yes 
Salesforce Yes 
Aberdeen No 
Apollo Yes 
Bombora Yes 
Convertr No 
Eloqua No 
G2 Yes 
Google Ads Yes 
Integrate No 
LogMeIn Central No 
Outreach Yes 
Salesloft Yes 
Spiceworks Ziff Davis (SWZD) No 
Sugar Market Yes 

Integrations

Adobe Marketo Engage Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
LinkedIn Yes 
Salesforce Yes 
Aberdeen Yes 
Apollo No 
Bombora No 
Convertr Yes 
Eloqua Yes 
G2 No 
Google Ads No 
Integrate Yes 
LogMeIn Central Yes 
Outreach No 
Salesloft No 
Spiceworks Ziff Davis (SWZD) Yes 
Sugar Market No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Foundry

Country

United States

Website

foundryco.com/our-solutions/software/

Vendor Details

Company Name

Spiceworks Ziff Davis

Founded

2020

Country

United States

Website

swzd.com/products/intelligent-abm/

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

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