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Description
Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.
Description
All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.
API Access
Has API
API Access
Has API
Integrations
AdRoll
Adobe Analytics
Apple Search Ads
Awin
Azure Blob Storage
Google Ads
Google Analytics
Google Campaign Manager 360
Google Data Studio
Google Search Ads 360
Integrations
AdRoll
Adobe Analytics
Apple Search Ads
Awin
Azure Blob Storage
Google Ads
Google Analytics
Google Campaign Manager 360
Google Data Studio
Google Search Ads 360
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$19 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Fospha
Country
United Kingdom
Website
www.fospha.com
Vendor Details
Company Name
Windsor.ai
Founded
2017
Country
Switzerland
Website
windsor.ai/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking