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Description
Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.
Description
Mindset-Insights & Digital Empathy Management System, known as whenwhyhow, represents a groundbreaking evolution in Customer Data Platforms (CDPs), concentrating on customer mindset analytics and leveraging actionable AI to foster loyalty, decrease churn, and enhance Lifetime Customer Value (LTCV). This innovative platform fills a crucial gap in digital customer service and business intelligence, offering a fresh perspective on actionable AI for customer service sectors and data-centric organizations seeking efficient methods to organize, store, and access their business data. With its seamless API-based integration, whenwhyhow connects effortlessly with your digital channels, CRM, and other data sources, ensuring a swift, user-friendly, and cloud-deployable experience. In sectors like Banking and Fintech, the availability of digital channels should harmonize with a deep understanding of customer mindset and empathetic interactions, making it possible to bring the essence of traditional "human touch" banking into the digital realm. This approach also allows for a comprehensive grasp of customer concerns related to insurance, their worries, and their sensitivity to competitors' pricing, ultimately driving a more personalized and effective service experience. By bridging the gap between technology and genuine customer connection, whenwhyhow can significantly transform the landscape of customer engagement.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$2500 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Fospha
Country
United Kingdom
Website
www.fospha.com
Vendor Details
Company Name
Anbotux Data Intelligence
Country
Spain
Website
whenwhyhow.tech
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling