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ease
features
design
support

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Description

Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.

Description

Mindset-Insights & Digital Empathy Management System, known as whenwhyhow, represents a groundbreaking evolution in Customer Data Platforms (CDPs), concentrating on customer mindset analytics and leveraging actionable AI to foster loyalty, decrease churn, and enhance Lifetime Customer Value (LTCV). This innovative platform fills a crucial gap in digital customer service and business intelligence, offering a fresh perspective on actionable AI for customer service sectors and data-centric organizations seeking efficient methods to organize, store, and access their business data. With its seamless API-based integration, whenwhyhow connects effortlessly with your digital channels, CRM, and other data sources, ensuring a swift, user-friendly, and cloud-deployable experience. In sectors like Banking and Fintech, the availability of digital channels should harmonize with a deep understanding of customer mindset and empathetic interactions, making it possible to bring the essence of traditional "human touch" banking into the digital realm. This approach also allows for a comprehensive grasp of customer concerns related to insurance, their worries, and their sensitivity to competitors' pricing, ultimately driving a more personalized and effective service experience. By bridging the gap between technology and genuine customer connection, whenwhyhow can significantly transform the landscape of customer engagement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$2500 per year
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Fospha

Country

United Kingdom

Website

www.fospha.com

Vendor Details

Company Name

Anbotux Data Intelligence

Country

Spain

Website

whenwhyhow.tech

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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