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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Modern digital consumers are seeking exceptional interactions. Provide them with unforgettable experiences that stand out. In under half an hour, you can craft engaging digital buyer experiences. Our intuitive no-code design tool simplifies the process of facilitating various marketing initiatives throughout the entire buyer journey. Utilize your current data, content, and messaging to tailor and navigate buyers on their individual paths — all while operating at a large scale. Implement targeted marketing campaigns that enable your sales team to concentrate on the most relevant accounts, helping them achieve their booking objectives. Evaluate target accounts through a collective perspective of engagement that encompasses every activated channel and interaction point. Gain insights into both known and unknown buyers, understanding their needs, challenges, and the stage they occupy in their journey, ultimately enhancing the overall effectiveness of your marketing strategies. This comprehensive approach not only deepens your understanding of buyers but also fosters stronger connections with them.

Description

ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Box Yes 
Eloqua Yes 
Gmail Yes 
Google Analytics Yes 
HubSpot Marketing Hub Yes 
LinkedIn Yes 
Mailchimp Yes 
Microsoft Outlook Yes 
Octane11 No 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
SlideShare Yes 
Yesware Yes 

Integrations

Adobe Marketo Engage No 
Box No 
Eloqua No 
Gmail No 
Google Analytics No 
HubSpot Marketing Hub No 
LinkedIn No 
Mailchimp No 
Microsoft Outlook No 
Octane11 Yes 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
SlideShare No 
Yesware No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Folloze

Founded

2012

Country

United States

Website

www.folloze.com

Vendor Details

Company Name

Madison Logic

Founded

2004

Country

United States

Website

www.madisonlogic.com/ml-platform/

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Channel Marketing

Campaign Management No 
Channel Analytics No 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations No 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Collaboration

Brainstorming Yes 
Calendar Management Yes 
Chat / Messaging No 
Contact Management No 
Content Management Yes 
Document Management Yes 
Project Management Yes 
Real Time Editing Yes 
Task Management No 
Version Control No 
Video Conferencing Yes 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping No 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management Yes 

Inside Sales

Auto-Dialing No 
Call List Management No 
Call Recording No 
Campaign Management Yes 
Dashboard Yes 
Data Management No 
Lead Capture Yes 
Lead Distribution No 
Lead Scoring Yes 
Performance Management Yes 

Sales Enablement

Collaboration Yes 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management Yes 
Lead Management Yes 
Meeting Management No 
Performance Management Yes 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

Product Features

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing Yes 
Customer Journey Mapping Yes 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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