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Description

Conducting focus groups has never been easier, offering a quick, effortless, and no-cost option for initiating focus group discussions. You can kick off your free focus group in just 15 minutes by setting it up and posing a few questions for participants to engage with. Distribute your secure group link across your social media platforms, customer databases, or even attach it at the conclusion of any online survey. Participants have the opportunity to communicate with both you and one another, creating a collaborative environment. You can maintain your focus groups for as long as you desire, whether it be for a few hours, several days, weeks, or even months! FocusGroupIt stands out as a straightforward, rapid, and budget-friendly (or free) method for collecting qualitative insights online. To ensure the most informed decision-making, organizations should leverage both quantitative data (such as surveys) and qualitative insights (like focus groups). While there are various effective options for obtaining quantitative information using DIY survey tools like SurveyMonkey, the availability of tools for qualitative feedback has been quite limited. This gap in the market is precisely why FocusGroupIt was developed, offering a valuable solution for those seeking in-depth insights. Now, anyone can easily access the qualitative data they need to drive their decisions.

Description

Gather survey feedback from a global audience in just minutes. With SurveyMonkey Audience, you can effortlessly identify the perfect respondents for your market research needs. Whether you're conducting a simple poll or engaging in comprehensive market analysis, this tool provides a streamlined approach to connect with your target market. Incorporate screening questions within your survey to ensure you engage the appropriate participants, or specify key demographics such as age, gender, job role, location, and more that are essential to your research objectives. You can utilize our pre-designed survey templates or craft your own to assess brand performance, monitor market shifts, and gain insights into consumer behavior—focusing on what matters most to your business. Collect valuable feedback and receive immediate results to enhance your strategies. Additionally, leverage our analytical tools, which include options for custom reporting, filtering, and cross-tabulation, to extract insights that promote informed decision-making. You have the flexibility to choose respondents from our exclusive panel or engage with partner panels that uphold the highest quality standards for reliable research outcomes. This comprehensive approach ensures that your market research is both efficient and effective, empowering you to make data-driven decisions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Acrobat Yes 
COZYROC SSIS+ Suite No 
Microsoft Excel Yes 
Tremendous No 

Integrations

Adobe Acrobat No 
COZYROC SSIS+ Suite Yes 
Microsoft Excel No 
Tremendous Yes 

Pricing Details

$49 per group
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

FocusGroupIt

Founded

2007

Country

United States

Website

www.focusgroupit.com

Vendor Details

Company Name

SurveyMonkey

Founded

1999

Country

United States

Website

www.surveymonkey.com/market-research/solutions/audience-panel/

Product Features

Product Features

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

Survey

Custom Survey URLs Yes 
Data Analysis Tools Yes 
Email Marketing No 
Mobile Survey Yes 
Offline Response Collection Yes 
Paper Survey Yes 
Question Branching Yes 
Question Library Yes 
Site Intercept Survey No 
Skip Logic Yes 
Supports Audio / Images / Video Yes 

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