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Description

Your potential to compete effectively, expand, and thrive is closely tied to your ability to foster innovation. The New Product Development framework you utilize is dependent on a steady stream of fresh ideas for groundbreaking products, improvements, and updates. It is remarkable that numerous companies maintain a clearly defined product development procedure for creating new offerings yet rely on informal methods for the innovation aspect. MindMatters Solutions assists businesses in establishing consistent and effective innovation processes while also cultivating creative atmospheres where encouragement, acknowledgment, and teamwork unite to drive successful innovation. By emphasizing these elements, organizations can ensure that their innovation efforts are not only productive but also sustainable over time.

Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

MindMatters Technologies

Founded

2000

Country

United States

Website

www.mindmatters.net/software/product-development/flagpole-innovation-management/

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

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