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features
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support

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Description

FirstHive is a full-stack platform for customer data that allows brands and consumer marketers to take control over their first-party data. It enables highly personalized campaigns and drives conversions. Are you lost in the maze of channels your customers use to discover your brand? Too many channels? While you are exploring your customer, your questions will never end. You can see how you can eliminate frustration and ambiguity. FirstHive has worked in partnership with global brands across all sectors, including Retail, Digital, Manufacturing, Travel, Hospitality, and BFSI. We now have access 4X more identities than we had in our database. We can also ensure that all our agencies on FirstHive get access to the data. However, the PII is masked from FirstHive to ensure data protection.

Description

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Magento No 
QuickBooks Online No 
QuickBooks Online Advanced No 
Salesforce No 
Sugar Sell No 
Xero No 
Zoho CRM No 

Integrations

Magento Yes 
QuickBooks Online Yes 
QuickBooks Online Advanced Yes 
Salesforce Yes 
Sugar Sell Yes 
Xero Yes 
Zoho CRM Yes 

Pricing Details

$49 per month
Free Trial Yes 
Free Version No 

Pricing Details

£1,750/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

eMart Solutions

Founded

2009

Country

United States

Website

www.firsthive.com

Vendor Details

Company Name

Hive Marketing Cloud

Founded

2010

Country

United Kingdom

Website

hivemarketingcloud.com

Product Features

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

SMS Marketing

2-Way Messaging Yes 
Artificial Intelligence No 
Contact Management Yes 
MMS No 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons Yes 
Mobile Keywords Yes 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win No 

Social Media Marketing

Analytics Yes 
Automated Publishing Yes 
Contact Management No 
Content Management Yes 
Conversion Tracking Yes 
Customer Targeting Yes 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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