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features
design
support

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Write a Review

Description

Find out what users do, how they do it, and how you can improve. FigPii allows you to have cheat codes to create the user experience that your audience (and your bottom line) wants. It's easier than ever to get inside the head of your customer without disturbing their visit. Watch videos of visitors clicking around and moving around the site. You can view aggregate data about how visitors interact with different pages. Ask your visitors questions. To see if your designs are performing as expected, AB-test them. It's simple and effective. There is no need to sort through complicated reports or gather data from different tools. You can access the data, gain insight, and then get out. GDPR & CCPA: The GDPR (General Data Protection Regulation), is legislation that aims to strengthen and unify data privacy laws for all citizens of the European Union.

Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

WooCommerce Yes 
WordPress Yes 
Astra No 
Beaver Builder No 
BigCommerce Yes 
Contact Form 7 No 
Divi No 
Drupal Yes 
Google Analytics Yes 
Gravity Forms No 
Jetpack for Wordpress No 
Joomla! Yes 
Leadpages Yes 
LiteSpeed Web Server No 
Oxygen No 
PrestaShop Yes 
Squarespace Yes 
WP Rocket No 
WPForms No 
Weebly Yes 

Integrations

WooCommerce Yes 
WordPress Yes 
Astra Yes 
Beaver Builder Yes 
BigCommerce No 
Contact Form 7 Yes 
Divi Yes 
Drupal No 
Google Analytics No 
Gravity Forms Yes 
Jetpack for Wordpress Yes 
Joomla! No 
Leadpages No 
LiteSpeed Web Server Yes 
Oxygen Yes 
PrestaShop No 
Squarespace No 
WP Rocket Yes 
WPForms Yes 
Weebly No 

Pricing Details

$49.99 per month
Free Trial Yes 
Free Version No 

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

FigPii

Founded

2017

Country

United States

Website

www.figpii.com

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis No 
Heatmaps Yes 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling No 
Visual Editor Yes 

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping Yes 
Territorial Mapping Yes 
Website Analytics Yes 

Polling

Data Analysis Tools No 
Email Distribution No 
Feedback Collection Yes 
Live Results Tracking Yes 
Multiple Question Types Yes 
Online Polling Yes 
Phone Polling No 
Presentation Tools Yes 
Q & A No 
SMS Polling No 
Skip Logic Yes 
Supports Audio / Images / Video No 

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales Yes 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking Yes 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

Alternatives

Alternatives