Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
Incorporate your marketing strategies to understand customer behavior, enhance return on investment, and assess how marketing impacts the sales pipeline and overall revenue. With seamless integrations into your marketing technology stack, you can expect an onboarding process that takes just one week. Additionally, a versatile attribution engine allows for the precise distribution of conversion credit among pertinent touchpoints. The user experience is designed to be consumer-friendly for analysis, enabling the definition of Custom Events and Dimensions. A collection of specially designed templates is available, reflecting the best practices of successful teams worldwide. Track customer journeys from initial contact to final sale, providing a comprehensive overview of marketing effectiveness. An advanced AI Engine performs ongoing analysis of crucial metrics, surfacing insights and actionable recommendations. Ultimately, this system offers a complete perspective on the entire Marketing Funnel without any external dependencies, ensuring that all aspects of marketing performance are accounted for effectively.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook
Yes
Salesforce
Yes
AT Internet
No
Awin
No
Connexity
No
Daisycon
No
Google Ad Manager
No
Google Sheets
No
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Integrations
Facebook
Yes
Salesforce
Yes
AT Internet
Yes
Awin
Yes
Connexity
Yes
Daisycon
Yes
Google Ad Manager
Yes
Google Sheets
Yes
HubSpot CRM
No
HubSpot Customer Platform
No
Pricing Details
$99 per month
Billed annually
Free Trial
Yes
Free Version
No
Pricing Details
1500€/month
Basic
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Factors.AI
Founded
2020
Country
United States
Website
www.factors.ai/
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
Yes
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
Yes
Dashboard
No
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
No
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
No
Media Planning
No
Predictive Analytics
Yes
Presentation Tools
No
Project Tracking
No
Spend Management
No
MRM
Activity Planning
No
Analytics / ROI Tracking
Yes
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
No
Content Management
No
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
Predictive Analytics
AI / Machine Learning
No
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
Yes
User Interaction Tracking
Yes
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes