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Description
The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore
Integrations
Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FICO
Founded
1956
Country
United States
Website
www.fico.com/en/products/fico-identity-resolution-engine
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control