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ease
features
design
support

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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

VisualEyes provides a sophisticated simulation of eye-tracking studies and preference assessments, boasting a 93% accuracy in its predictive technology. Attention maps serve as an ideal alternative to traditional five-second tests and eye-tracking studies. Additionally, the clarity score offers an effective substitute for rapid preference evaluations. By quantifying attention in key areas, it facilitates swift A/B testing, making it easier to replace lengthy eye-tracking analyses with attention heatmaps and streamline preference testing through our clarity score. With just a click, VisualEyes simplifies the process of generating valuable user insights, seamlessly integrating with your preferred design tools. Crafting the perfect digital product is a complex endeavor, but by testing designs before each release, you can enhance both your KPIs and your developers’ efficiency. Fewer iterations lead to greater satisfaction from both your team and your users. In today’s attention-driven economy, VisualEyes empowers you to excel by leveraging data to differentiate yourself from the competition. Remember, in the relentless quest for customer engagement, data can be your most powerful ally.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe XD No 
Figma No 
Google Chrome No 
Sketch No 

Integrations

Adobe XD Yes 
Figma Yes 
Google Chrome Yes 
Sketch Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

VisualEyes

Country

United States

Website

www.visualeyes.design/

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