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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Predict is an industry-leading AI tool for eye-tracking that accurately predicts customer reactions such as cognition and attention. Predict can predict audience attention to your visual assets and store layouts with a +95% accuracy within seconds. Predict allows users to upload and analyze videos and images to quickly test design concepts and optimize them for launch.
Predict is a way to measure.
-Attention. Predict instantly generates heatmaps or fogmaps to show the most attention-grabbing visual areas.
-Areas Of Interest (AOIs). Predict allows you draw AOIs around key elements of your asset to enable quick analyses of the most significant areas.
-Image/Video Clarity. This index shows how large an image grabs attention.
-Cognitive Demand. This score is based on consumers' emotional reactions, understanding, memory, and ultimately, their ability to remember.
The visuals.
API Access
Has API
API Access
Has API
Integrations
Brandwatch
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Neurons
Founded
2013
Country
Denmark
Website
www.neuronsinc.com
Product Features
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics