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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Upload your digital assets to the Loceye platform for secure cloud storage. You can easily import files from any tool using PNG or JPG formats. With Loceye, you can put your recruitment worries aside, as we will connect your content with actual participants tailored to your specified demographics for your study. Receive your results in under twenty-four hours, complete with a customized report featuring Heat Maps and various visualizations designed to enhance your presentation and validate your design hypotheses. As a biometric eye tracking platform, Loceye empowers your team to create with assurance, optimizing digital assets such as website content, images, emails, and advertisements to maximize both visual and emotional engagement. We invite marketers, agencies, market researchers, web designers, UX specialists, and any professionals involved in media production to obtain actionable, pre-launch insights on how audiences perceive and interact with their materials, ensuring a more effective approach to content creation. Additionally, leveraging our tools will help you refine your strategies based on real user feedback, leading to improved outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Loceye
Founded
2018
Website
www.loceye.io