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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

Upload your digital assets to the Loceye platform for secure cloud storage. You can easily import files from any tool using PNG or JPG formats. With Loceye, you can put your recruitment worries aside, as we will connect your content with actual participants tailored to your specified demographics for your study. Receive your results in under twenty-four hours, complete with a customized report featuring Heat Maps and various visualizations designed to enhance your presentation and validate your design hypotheses. As a biometric eye tracking platform, Loceye empowers your team to create with assurance, optimizing digital assets such as website content, images, emails, and advertisements to maximize both visual and emotional engagement. We invite marketers, agencies, market researchers, web designers, UX specialists, and any professionals involved in media production to obtain actionable, pre-launch insights on how audiences perceive and interact with their materials, ensuring a more effective approach to content creation. Additionally, leveraging our tools will help you refine your strategies based on real user feedback, leading to improved outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

Loceye

Founded

2018

Website

www.loceye.io

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