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Average Ratings 0 Ratings
Description
By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.
Description
Upload your digital assets to the Loceye platform for secure cloud storage. You can easily import files from any tool using PNG or JPG formats. With Loceye, you can put your recruitment worries aside, as we will connect your content with actual participants tailored to your specified demographics for your study. Receive your results in under twenty-four hours, complete with a customized report featuring Heat Maps and various visualizations designed to enhance your presentation and validate your design hypotheses. As a biometric eye tracking platform, Loceye empowers your team to create with assurance, optimizing digital assets such as website content, images, emails, and advertisements to maximize both visual and emotional engagement. We invite marketers, agencies, market researchers, web designers, UX specialists, and any professionals involved in media production to obtain actionable, pre-launch insights on how audiences perceive and interact with their materials, ensuring a more effective approach to content creation. Additionally, leveraging our tools will help you refine your strategies based on real user feedback, leading to improved outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Eyetracker
Country
United Kingdom
Website
eyetracker.co.uk
Vendor Details
Company Name
Loceye
Founded
2018
Website
www.loceye.io