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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Description

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Audience Manager Yes 
Amazon Web Services (AWS) Yes 
Basis DSP Yes 
BidTheatre Yes 
Google Marketing Platform Yes 
LiveRamp Yes 
Lotame Yes 
Nexxen Yes 
Nielsen Ad Intel Yes 
Permutive Yes 
Proximic by Comscore Yes 
PubMatic Yes 
Retargetly Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 
WhatsApp No 
Xandr Yes 
Yahoo Search Yes 
Zeta CDP+ Yes 

Integrations

Adobe Audience Manager No 
Amazon Web Services (AWS) No 
Basis DSP No 
BidTheatre No 
Google Marketing Platform No 
LiveRamp No 
Lotame No 
Nexxen No 
Nielsen Ad Intel No 
Permutive No 
Proximic by Comscore No 
PubMatic No 
Retargetly No 
TransUnion Digital Business Profile No 
TransUnion TruAudience No 
Viant Advertising Cloud No 
WhatsApp Yes 
Xandr No 
Yahoo Search No 
Zeta CDP+ No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$40 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Eyeota

Founded

2010

Country

Singapore

Website

www.eyeota.com

Vendor Details

Company Name

Terragon

Founded

2009

Country

Nigeria

Website

terragongroup.com/terragonprime/

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