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features
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support

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Description

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adform Yes 
Amazon Web Services (AWS) Yes 
Basis DSP Yes 
Epsilon Data Yes 
Flashtalking No 
FreeWheel Beeswax No 
InMobi Yes 
Lotame Yes 
Nielsen Ad Intel Yes 
Permutive Yes 
Proximic by Comscore Yes 
Taboola Yes 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 
Xandr Yes 
Yahoo Search Yes 
Zeta CDP+ Yes 

Integrations

Adform No 
Amazon Web Services (AWS) No 
Basis DSP No 
Epsilon Data No 
Flashtalking Yes 
FreeWheel Beeswax Yes 
InMobi No 
Lotame No 
Nielsen Ad Intel No 
Permutive No 
Proximic by Comscore No 
Taboola No 
The Trade Desk No 
TransUnion Digital Business Profile No 
TransUnion TruAudience No 
Viant Advertising Cloud No 
Xandr No 
Yahoo Search No 
Zeta CDP+ No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Eyeota

Founded

2010

Country

Singapore

Website

www.eyeota.com

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

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