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Average Ratings 0 Ratings

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features
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support

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Write a Review

Description

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adform Yes 
Adobe Advertising Cloud Yes 
Adobe Audience Manager Yes 
Basis DSP Yes 
Epsilon Data Yes 
Google Marketing Platform Yes 
InMobi Yes 
LiveRamp Yes 
Lotame Yes 
Nielsen Ad Intel Yes 
Outbrain Yes 
Permutive Yes 
Proximic by Comscore Yes 
PubMatic Yes 
Quantcast Yes 
Retargetly Yes 
Taboola Yes 
Xandr Yes 
Yahoo Search Yes 
Zeta CDP+ Yes 

Integrations

Adform No 
Adobe Advertising Cloud No 
Adobe Audience Manager No 
Basis DSP No 
Epsilon Data No 
Google Marketing Platform No 
InMobi No 
LiveRamp No 
Lotame No 
Nielsen Ad Intel No 
Outbrain No 
Permutive No 
Proximic by Comscore No 
PubMatic No 
Quantcast No 
Retargetly No 
Taboola No 
Xandr No 
Yahoo Search No 
Zeta CDP+ No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyeota

Founded

2010

Country

Singapore

Website

www.eyeota.com

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Product Features

Alternatives

Alternatives