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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Description

Assessing the influence of brand perception, promotional efforts, and customer engagement is crucial for success. The Campaign Analyzer tool aids in scrutinizing your ongoing marketing strategies to enhance outcomes effectively. It assesses the performance of acquisition campaigns, providing vital metrics that guide future marketing endeavors. Furthermore, it enables you to better pinpoint target demographics and customize acquisition strategies to meet their preferences and requirements. By monitoring campaign outcomes, you gain valuable insights that can refine your approach. This tool also allows for a deeper comprehension of various population profiles, helping to address the hurdles associated with evaluating marketing campaign performance. The Campaign Analyzer generates comprehensive reports grounded in extensive insurance-specific data, granting precise insights into the preferences, shopping behaviors, demographics, and lifestyles of prospective customers. Ultimately, this analysis helps you uncover areas for potential marketing enhancement, ensuring that your strategies remain effective and relevant. By leveraging these insights, you can foster a more strategic and data-driven approach to your marketing initiatives.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adform Yes 
Adobe Advertising Cloud Yes 
Adobe Audience Manager Yes 
Amazon Web Services (AWS) Yes 
Basis DSP Yes 
BidTheatre Yes 
Google Marketing Platform Yes 
LiveRamp Yes 
Lotame Yes 
Nexxen Yes 
Proximic by Comscore Yes 
PubMatic Yes 
Quantcast Yes 
Retargetly Yes 
Roku OS Yes 
StackAdapt Yes 
Taboola Yes 
The Trade Desk Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 

Integrations

Adform No 
Adobe Advertising Cloud No 
Adobe Audience Manager No 
Amazon Web Services (AWS) No 
Basis DSP No 
BidTheatre No 
Google Marketing Platform No 
LiveRamp No 
Lotame No 
Nexxen No 
Proximic by Comscore No 
PubMatic No 
Quantcast No 
Retargetly No 
Roku OS No 
StackAdapt No 
Taboola No 
The Trade Desk No 
TransUnion TruAudience No 
Viant Advertising Cloud No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyeota

Founded

2010

Country

Singapore

Website

www.eyeota.com

Vendor Details

Company Name

LexisNexis

Founded

1970

Country

United States

Website

risk.lexisnexis.com/products/campaign-analyzer

Product Features

Insurance Agency Management

Claims Management No 
Commission Management No 
Contact Management No 
Document Management No 
Insurance Rating No 
Life & Health No 
Policy Management No 
Property & Casualty No 
Quote Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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