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Description
Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites.
Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data.
This allows you to understand, follow and improve the user journeys that are important to you and your company.
Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.
Description
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Astra
No
Beaver Builder
No
Cookiebot
Yes
Divi
No
Elementor
No
Forminator
No
Google Cloud BigQuery
Yes
Google Data Studio
Yes
Google Search Console
Yes
Google Tag Manager
Yes
Integrations
Astra
Yes
Beaver Builder
Yes
Cookiebot
No
Divi
Yes
Elementor
Yes
Forminator
Yes
Google Cloud BigQuery
No
Google Data Studio
No
Google Search Console
No
Google Tag Manager
No
Pricing Details
$20 per month
Based on the volume of actions, heatmap samples, and/or sessions.
Free Trial
Yes
Free Version
No
Pricing Details
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Extellio International AB
Founded
2022
Country
Sweden
Website
www.extellio.com/lp/sf/full-suite
Vendor Details
Company Name
OptiUser
Founded
2026
Country
France
Website
optiuser.com
Product Features
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
No
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
Survey
Custom Survey URLs
Yes
Data Analysis Tools
Yes
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
No
Paper Survey
No
Question Branching
Yes
Question Library
Yes
Site Intercept Survey
Yes
Skip Logic
Yes
Supports Audio / Images / Video
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes
Product Features
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
Yes
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
Yes
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
