Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
WebMaxy eGrowth, an all-in one eCommerce management platform, gives you direct access in a single place to customer data and interactions. It integrates seamlessly your data and tech stack and begins to generate marketing reports.
Analyze the different marketing channels you use to determine their contribution to revenue and conversions. Use different attributions models to analyze and make smart investments.
Segment your customers to send them personalized messages. Automate your SMS campaigns, WhatsApp campaigns, and Email campaigns to drive more customers to the end-of-the funnel.
API Access
Has API
API Access
Has API
Integrations
Experian Consumer View
Facebook
Gmail
Instagram
Magento
Shopify
WhatsApp
WooCommerce
X (Twitter)
Integrations
Experian Consumer View
Facebook
Gmail
Instagram
Magento
Shopify
WhatsApp
WooCommerce
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$99
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
WebMaxy
Founded
2021
Country
India
Website
www.webmaxy.co
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling