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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Strategy Mosaic serves as an AI-driven universal semantic data layer and analytics framework that integrates seamlessly with an organization's current data ecosystems, enabling the unification, regulation, and expedited access to business data for analytics, AI, and reporting without the need for expensive restructuring. This platform establishes a single source of truth, ensuring consistent business definitions, metrics, and security policies are maintained across various tools and data sources, thereby aligning data from numerous systems to provide reliable and comparable insights universally. With its AI-assisted data modeling feature, known as Mosaic Studio, the platform automates essential processes such as data preparation, cleansing, enrichment, and modeling, thereby significantly reducing the time and effort required to create robust data products and semantic models. Users benefit from universal connectors that facilitate access to governed data through SQL, REST, Python, or popular business intelligence and productivity applications like Power BI, Tableau, Excel, and Google Sheets. Additionally, an in-memory acceleration engine ensures rapid query performance across a wide array of data sources, enhancing the overall efficiency of data retrieval and analysis processes. This comprehensive approach empowers organizations to make data-driven decisions with confidence and speed.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Redshift No 
Amazon Web Services (AWS) No 
Databricks No 
Experian Consumer View Yes 
Google Analytics No 
Google Cloud BigQuery No 
Google Sheets No 
IBM Db2 No 
Microsoft 365 No 
Microsoft Azure No 
Microsoft Excel No 
Microsoft Power BI No 
Microsoft Teams No 
Oracle Database No 
PostgreSQL No 
SAP Cloud Platform No 
Snowflake No 
Strategy ONE No 
Tableau No 
Workday HCM No 

Integrations

Amazon Redshift Yes 
Amazon Web Services (AWS) Yes 
Databricks Yes 
Experian Consumer View No 
Google Analytics Yes 
Google Cloud BigQuery Yes 
Google Sheets Yes 
IBM Db2 Yes 
Microsoft 365 Yes 
Microsoft Azure Yes 
Microsoft Excel Yes 
Microsoft Power BI Yes 
Microsoft Teams Yes 
Oracle Database Yes 
PostgreSQL Yes 
SAP Cloud Platform Yes 
Snowflake Yes 
Strategy ONE Yes 
Tableau Yes 
Workday HCM Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

Strategy Software

Founded

1989

Country

United States

Website

www.strategysoftware.com/strategymosaic

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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