Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Strategy Mosaic serves as an AI-driven universal semantic data layer and analytics framework that integrates seamlessly with an organization's current data ecosystems, enabling the unification, regulation, and expedited access to business data for analytics, AI, and reporting without the need for expensive restructuring. This platform establishes a single source of truth, ensuring consistent business definitions, metrics, and security policies are maintained across various tools and data sources, thereby aligning data from numerous systems to provide reliable and comparable insights universally. With its AI-assisted data modeling feature, known as Mosaic Studio, the platform automates essential processes such as data preparation, cleansing, enrichment, and modeling, thereby significantly reducing the time and effort required to create robust data products and semantic models. Users benefit from universal connectors that facilitate access to governed data through SQL, REST, Python, or popular business intelligence and productivity applications like Power BI, Tableau, Excel, and Google Sheets. Additionally, an in-memory acceleration engine ensures rapid query performance across a wide array of data sources, enhancing the overall efficiency of data retrieval and analysis processes. This comprehensive approach empowers organizations to make data-driven decisions with confidence and speed.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Amazon Redshift
No
Amazon Web Services (AWS)
No
Databricks
No
Experian Consumer View
Yes
Google Analytics
No
Google Cloud BigQuery
No
Google Sheets
No
IBM Db2
No
Microsoft 365
No
Microsoft Azure
No
Integrations
Amazon Redshift
Yes
Amazon Web Services (AWS)
Yes
Databricks
Yes
Experian Consumer View
No
Google Analytics
Yes
Google Cloud BigQuery
Yes
Google Sheets
Yes
IBM Db2
Yes
Microsoft 365
Yes
Microsoft Azure
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Strategy Software
Founded
1989
Country
United States
Website
www.strategysoftware.com/strategymosaic
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No