Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Within a day, you can obtain video responses from your desired consumer demographic by selecting from a pre-screened nationwide panel in the US. Start by identifying your target audience using 12 available demographic filters, and then incorporate your own custom screening questions to ensure relevance. All panelists have been vetted for their ability to articulate their thoughts effectively. After that, simply input the questions you wish to pose to your audience and you'll begin receiving recorded video responses in just minutes. Utilize our integrated tools to sift through and evaluate your findings, making it easy to share insights with your team or clients. This process allows you to test and refine ideas for advertising, messaging, branding, packaging, and more during every phase of your creative development. Additionally, you can swiftly gather consumer feedback on product concepts, which can significantly decrease the time it takes to bring unique products to market. Ultimately, this approach provides you with valuable insights directly from your target consumers, enabling you to craft messaging and content that truly resonates and drives conversions. Engaging with consumers in their own voices enhances your understanding of their preferences and needs.
API Access
Has API
No
API Access
Has API
No
Integrations
Experian Consumer View
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$10
per reply
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
QualNow
Founded
2017
Country
United States
Website
qualnow.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No