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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Revolutionize your organization with the top-tier online image management platform offered by Mosaic, designed to be user-friendly and feature-rich. With this solution, all your essential digital assets are securely stored and easily accessible online at any time, eliminating the need for complicated software. Thanks to Mosaic's robust search capabilities, you will never have to worry about losing an image or document again. Boost interoffice workflows and effortlessly share resources with clients and suppliers using a single, cohesive solution. You can conveniently scale and download images in the specific format and size that suits your needs. Mosaic's Digital Asset Management (DAM) software accommodates a wide range of digital formats, including photos, logos, brand guidelines, product images, design templates, PDFs, videos, and music. By empowering users to control their digital assets, Mosaic ensures that those who invest in these resources can access them easily. Additionally, the platform's secure and searchable online environment allows for customer-defined categories and keywords, creating a logical and organized storage system for future retrieval. Users can customize search criteria to match their desired level of complexity, making the asset management process even more efficient. This flexibility highlights the adaptability of Mosaic, catering specifically to the unique needs of each organization.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Experian Consumer View Yes 

Integrations

Experian Consumer View No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

Original Image

Country

New Zealand

Website

www.mosaicpics.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion No 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control No 
Watermarking Yes 
Workflow Management Yes 

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