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features
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support

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Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Mosaic from Cenevo is the leading sample management solution for life sciences, supporting organizations across pharmaceuticals, biopharma, agroscience, CROs, and not-for-profits. It centralizes the tracking, storage, and handling of diverse biological and chemical samples—including compounds, reagents, cell lines, DNA, proteins, and tissues—within a secure, auditable system. Built on over 20 years of domain expertise, Mosaic replaces manual tracking and disconnected tools with automated workflows that enhance data accuracy, reproducibility, and regulatory compliance. Its robust audit trails and sample histories allow labs to confidently trace experiments, ensuring transparency for both research and client communications. The platform integrates seamlessly with leading laboratory instruments, robotics, and informatics systems to support high-throughput environments. With over 150 global implementations and more than one billion samples managed, Mosaic is trusted by small biotech labs and large pharmaceutical enterprises alike. Its flexible modular architecture and mobile compatibility provide scalability for both evolving and enterprise-scale operations. Mosaic empowers laboratories to optimize efficiency, reduce errors, and make data-driven decisions with confidence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Experian Consumer View Yes 

Integrations

Experian Consumer View No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

Cenevo

Founded

2007

Country

United Kingdom

Website

www.titian.co.uk

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Lab Inventory Management

Barcode Scanning No 
Expiration Date Management No 
Purchasing No 
Reorder Management No 
Sample Management No 
Supply Management No 
Usage Tracking No 
Vendor Management No 

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