Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Mosaic from Cenevo is the leading sample management solution for life sciences, supporting organizations across pharmaceuticals, biopharma, agroscience, CROs, and not-for-profits. It centralizes the tracking, storage, and handling of diverse biological and chemical samples—including compounds, reagents, cell lines, DNA, proteins, and tissues—within a secure, auditable system. Built on over 20 years of domain expertise, Mosaic replaces manual tracking and disconnected tools with automated workflows that enhance data accuracy, reproducibility, and regulatory compliance. Its robust audit trails and sample histories allow labs to confidently trace experiments, ensuring transparency for both research and client communications. The platform integrates seamlessly with leading laboratory instruments, robotics, and informatics systems to support high-throughput environments. With over 150 global implementations and more than one billion samples managed, Mosaic is trusted by small biotech labs and large pharmaceutical enterprises alike. Its flexible modular architecture and mobile compatibility provide scalability for both evolving and enterprise-scale operations. Mosaic empowers laboratories to optimize efficiency, reduce errors, and make data-driven decisions with confidence.
API Access
Has API
No
API Access
Has API
No
Integrations
Experian Consumer View
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Cenevo
Founded
2007
Country
United Kingdom
Website
www.titian.co.uk
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Lab Inventory Management
Barcode Scanning
No
Expiration Date Management
No
Purchasing
No
Reorder Management
No
Sample Management
No
Supply Management
No
Usage Tracking
No
Vendor Management
No