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Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Mailshouts simplifies the process of delivering personalized insights to recipients directly in their inboxes. Mailshouts allows you to streamline your communication channels, ensuring that the right information is delivered at the right time. Mailshouts allows you to send data and insights tailored to your audience, whether you're communicating with vendors, customers, partners, or reps. The days of generic mass email or scattered information on various platforms are over. Mailshouts allows you to customize messages and deliver insights that resonate with every stakeholder. This level of personalization increases engagement and strengthens communication efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Experian Consumer View Yes 

Integrations

Experian Consumer View No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$9.99/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

Aurochs

Founded

2014

Country

India

Website

aurochssolutions.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Reporting

Customizable Dashboard No 
Data Source Connectors No 
Drag & Drop No 
Drill Down No 
Email Reports Yes 
Financial Reports No 
Forecasting No 
Marketing Reports No 
OLAP No 
Report Export No 
Sales Reports No 
Scheduled / Automated Reports No 

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