Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Mosaic facilitates digital interactions through various channels, whether managed by our specialists or utilized independently. Implement once and access everywhere. With Mosaic, your customers can seamlessly automate their conversations with your brand using advanced virtual assistants. Our enterprise-level performance is grounded in deep industry knowledge, catering to businesses of all sizes and sectors. Whether for inbound or outbound communication via voice, text, social media, or email, the cloud-based technology ensures rapid and straightforward activation, allowing you to get started swiftly. Mosaic crafts tailored and effortless experiences for your clients when they reach out to you, akin to having your most proficient employee engaged in every conversation to address inquiries and support transactions. We offer lifecycle managed services through a collaborative and practical method to ensure the effective delivery of Mosaic. Our dedicated Intrado Success Coaches play a crucial role in maintaining and updating the software with the latest controls and capabilities, while also incorporating the best practices in the market to enhance performance and user satisfaction. This comprehensive support further solidifies Mosaic's commitment to excellence in customer engagement.
API Access
Has API
No
API Access
Has API
No
Integrations
Cisco ACI
No
Eckoh
No
Experian Consumer View
Yes
HoneyHive
No
Microsoft 365
No
UltraDNS
No
Integrations
Cisco ACI
Yes
Eckoh
Yes
Experian Consumer View
No
HoneyHive
Yes
Microsoft 365
Yes
UltraDNS
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Intrado
Country
United States
Website
www.intrado.com/en/enterprise-collaboration/customer-experience-services
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Customer Experience
Action Management
No
Analytics
No
Customer Segmentation
No
Dashboard
No
Feedback Management
No
Knowledge Management
No
Multi-Channel Collection
No
Sentiment Analysis
No
Survey Management
No
Text Analysis
No
Trend Analysis
No
Customer Service
Alerts / Escalation
No
Appointment Management
No
Call Center Management
No
Email Management
No
Knowledge Base
No
Live Chat
No
Performance Metrics
No
Queue Management
No
Self Service Portal
No
Social Media Integration
No
Surveys & Feedback
No
Virtual Assistant
No
Workflow Management
No