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Description
Numerous social media marketers mistakenly believe that running a promotion on Facebook or uploading videos to a branded YouTube channel constitutes Social Media Marketing. In reality, Social Media Marketing transcends mere advertising or simply maintaining a few channels and profiles—it's fundamentally about engaging and building relationships. To achieve this, utilizing an appropriate social management tool is essential. The focus should be on establishing a credible and enduring presence within the social landscape, seamlessly integrating your content and brand into spaces where audiences gather and share. Moreover, the goal is to consistently produce valuable content that resonates with people, tapping into their interests and fostering lasting connections. Effectively managing your social media campaigns and content requires the right tools, given that social media management can be a labor-intensive endeavor that demands both time and financial resources. Ultimately, it comes down to maximizing your return on investment (ROI) in this dynamic digital environment. Thus, investing in the right strategies and tools is vital for achieving long-term success.
Description
Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.
API Access
Has API
No
API Access
Has API
No
Integrations
Audiense
No
Axis LMS
No
Cerby
No
Conductor
No
Data Virtuality
No
Desktop.com
No
Facebook
No
Google Analytics
No
Gradient Works
No
Hootsuite
No
Integrations
Audiense
Yes
Axis LMS
Yes
Cerby
Yes
Conductor
Yes
Data Virtuality
Yes
Desktop.com
Yes
Facebook
Yes
Google Analytics
Yes
Gradient Works
Yes
Hootsuite
Yes
Pricing Details
$14.99 per user per month
Free Trial
Yes
Free Version
No
Pricing Details
$9,600 per year
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Every Merchant
Country
United States
Website
everymerchant.com
Vendor Details
Company Name
Talkwalker
Founded
2009
Country
Luxembourg
Website
www.talkwalker.com
Product Features
Social Media Marketing
Analytics
No
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
Yes
Product Features
Competitive Intelligence
Alerts/Notifications
No
Benchmarking
No
Competing Product Analysis
No
Keyword Tracking
No
Social Media Monitoring
No
Trend Analysis
No
Website Monitoring
No
Pricing Optimization
Channel Analysis
No
Competing Product Analysis
No
Forecasting
No
Market Analysis
No
Multi-Store Management
No
Price List Management
No
Price Optimization Automation
No
Pricing Analytics
No
Profitability Analysis
No
Scenario Planning
No
Reputation Management
Campaign Management
Yes
Gamification
No
Response Management
No
Review Generation
No
Review Monitoring
No
Sentiment Analysis
Yes
Social Media Metrics
Yes
Social Media Monitoring
Yes
White Label
No
Review Management
Campaign Management
No
Dashboard
No
Negative Feedback Management
No
Response Management
No
Review Monitoring
No
Review Notification
No
Review Request
No
Sentiment Analysis
No
Social Sharing
No
White Label
No
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
No
Engagement Tracking
Yes
Influencer Tracking
Yes
Multi-Channel Data Collection
No
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
No
