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features
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support

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Description

Evaluator assists in making informed decisions by systematically comparing various alternatives against a unified set of criteria. For instance, when choosing a vendor's product or service, factors like features, pricing, and availability are taken into account. Each alternative receives a score based on these criteria, allowing for straightforward comparison among all options. The significance of each criterion can be adjusted through weighting, which modifies its effect on the total evaluation score. This tool also allows for collaborative input, where multiple individuals can contribute their scores, resulting in a consolidated scorecard that reflects the group's collective assessment. The outcomes of this evaluation can be displayed in different formats and compiled into a comprehensive report. Additionally, it is possible to establish a scorecard baseline at any time for auditing purposes. Users can create scorecard templates derived from pre-existing evaluation criteria, facilitating rapid development of new scorecards tailored for evaluating alternative options using the same benchmarks. Furthermore, it is essential to assign a weight to each criterion according to its importance in the decision-making process to ensure balanced evaluations.

Description

This is the reason we rely on MarketsmithIQ for every strategic decision we undertake. The innovative cloud-based AI platform offers unmatched insights into consumer trends, brand visibility, and the effectiveness of marketing campaigns. It serves as our unique advantage, guaranteeing superior media results and maximizing return on investment. Clients of MarketsmithIQ belong to a distinguished group, equipped with tailored scorecards that align with their specific objectives, challenges, key performance indicators, and market trends. These scorecards act as a definitive resource, delivering real-time performance metrics and actionable insights. We will work together to create a solution that caters to your KPIs, media strategy, and business objectives. MarketsmithIQ seamlessly merges your current analytics tools with our dynamic scorecard, resulting in an extraordinary depth of analysis. Together, we can set clear success benchmarks and craft a personalized dashboard that reflects real-time data, ensuring you stay ahead of the competition.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Mimasa AI Yes 

Integrations

Mimasa AI No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Midrig

Country

United Kingdom

Website

midrig.com/evaluator/

Vendor Details

Company Name

Marketsmith

Founded

2010

Country

United States

Website

www.marketsmithinc.com/solutions/marketsmith-iq/

Product Features

Decision Support

Application Development No 
Budgeting & Forecasting No 
Data Analysis Yes 
Decision Tree Analysis No 
Monte Carlo Simulation No 
Performance Metrics No 
Rules-Based Workflow No 
Sensitivity Analysis No 
Thematic Mapping No 
Version Control No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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