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features
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Description

For many years, we have devoted our efforts to enhancing our data assets and making strategic acquisitions to bolster our service offerings. We oversee the leading consumer database in the industry, encompassing every marketable household in the United States. Our commitment to refining our customer analytics continues through persistent curation and innovation. By utilizing Epsilon Data, you will gain comprehensive insights into both customers and prospects, enabling you to forecast their future purchasing behaviors and foster long-term loyalty. Epsilon has crafted an unparalleled collection of transactional data for marketing, surpassing all competitors in the field. With valuable insights into 250 million U.S. consumers, our top-tier compiled file features extensive data points covering demographics, lifestyles, interests, vehicle details, and much more, making it an indispensable resource for effective marketing strategies. This robust dataset empowers businesses to make informed decisions and tailor their outreach efforts with precision.

Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquia CDP Yes 
Bizneo HR Yes 
Criteo Commerce Growth Yes 
Experian Consumer View No 
Eyeota Yes 
Flip Yes 
Media.net Yes 
Quickwork Yes 

Integrations

Acquia CDP No 
Bizneo HR No 
Criteo Commerce Growth No 
Experian Consumer View Yes 
Eyeota No 
Flip No 
Media.net No 
Quickwork No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Epsilon

Country

United States

Website

www.epsilon.com/us/products-and-services/data

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Alternatives

EReg Reviews

EReg

Epsilon Registration

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