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features
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support

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Description

The dJAX Enterprise Ad Server offers a unique, integrated solution for online media firms, enabling them to efficiently manage ad operations across their websites, mobile devices, and online videos. This comprehensive suite encompasses tools and plugins, including the dJAX Professional Ad Server, a Supply-Side Platform (SSP), a Demand-Side Platform (DSP), and features such as XML feed integration and an Affiliate module, alongside an In-game ad plugin. Utilizing the latest in Real-Time Bidding (RTB) technology, delivery capping, and sophisticated targeting techniques, it optimizes both operational efficiency and revenue generation. Publishers benefit from the ability to extend their ad inventory sales beyond their internal networks, facilitating real-time connections with various ad networks and exchanges for enhanced earnings through a process known as 'Programmatic Selling.' Advertisers, on the other hand, can swiftly search for ad inventory across numerous exchanges and networks, allowing them to secure prime placements for their campaigns in an automated fashion. This dual capability empowers both parties in the advertising ecosystem to achieve their goals with remarkable ease and effectiveness.

Description

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP No 
AcuityAds No 
Adagio No 
Adloox No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
BlueConic No 
Bucksense No 
DV Publisher Suite No 
Flowplayer No 
FreeWheel Beeswax No 
Madgex No 
Mile No 
Pontiac Intelligence No 
PubGalaxy No 
Snigel No 
Tapad No 
Vuukle No 
diDNA No 

Integrations

ASTRAD DSP Yes 
AcuityAds Yes 
Adagio Yes 
Adloox Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
BlueConic Yes 
Bucksense Yes 
DV Publisher Suite Yes 
Flowplayer Yes 
FreeWheel Beeswax Yes 
Madgex Yes 
Mile Yes 
Pontiac Intelligence Yes 
PubGalaxy Yes 
Snigel Yes 
Tapad Yes 
Vuukle Yes 
diDNA Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

dJAX Adserver Technology Solutions

Founded

2008

Country

India

Website

www.djaxadserver.com/djax_enterprise_adserver.php

Vendor Details

Company Name

OpenX

Founded

2008

Country

United States

Website

www.openx.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships No 
Subscriptions No 
Video Ads Yes 

Alternatives

Alternatives

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