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Description
Captivate your audience with expertly tailored campaigns that span various channels such as email, display, search, web, video, and mobile. Oracle Eloqua provides marketers with top-tier tools for lead and campaign management, enabling them to connect with the right audience at the optimal moment during the buyer’s journey, all while delivering real-time analytics and insights. The appropriate marketing automation solution can significantly enhance how businesses and marketers interact, boost efficiency, and reveal immediate insights to maximize return on investment. Yet, the effectiveness of demand generation, email marketing, and lead management relies on sophisticated and integrated platforms that can track potential customers across every digital channel, ensuring timely, personalized, and outstanding customer experiences. Furthermore, it raises an important question: how does your business's marketing automation software and maturity compare to that of your industry competitors? Understanding this can help identify areas for improvement and innovation.
Description
Priority Engine™ enhances sales and marketing efforts by offering immediate access to genuine buyers within prioritized accounts. Discover how Priority Engine can bolster your initiatives. Accelerate your deal closures with Priority Engine Email Alerts, which provide important updates on the most engaged accounts in your area directly to your inbox. Furthermore, transform your website traffic into viable leads using Inbound Converter. This feature of Priority Engine automatically detects in-market accounts visiting your site, adds contacts from the active buying team, and enriches them with insights on purchase intentions, thus facilitating your closing process more effectively. By leveraging these tools, companies can significantly boost their conversion rates and overall sales performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Measure
Yes
ClickSend
Yes
Contently
Yes
DQ Studio
Yes
DataMatch
Yes
DilogR
Yes
Discern
Yes
HubSpot Marketing Hub
No
InEvent
Yes
Octane11
No
Integrations
Adobe Marketo Measure
No
ClickSend
No
Contently
No
DQ Studio
No
DataMatch
No
DilogR
No
Discern
No
HubSpot Marketing Hub
Yes
InEvent
No
Octane11
Yes
Pricing Details
$2000 per month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/automation/
Vendor Details
Company Name
Informa TechTarget
Founded
1999
Country
United States
Website
www.techtarget.com/products/priority-engine/
Product Features
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
Yes
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No
Buyer Intent
B2B Lead Generation
Yes
CRM Integration
Yes
Channel Attribution
Yes
Competitor Analysis
Yes
Content Marketing
No
Customer Journey Mapping
Yes
Customer Profiles
Yes
Intent Data
Yes
Lead Notifications
Yes
Lead Scoring
Yes
Inside Sales
Auto-Dialing
No
Call List Management
No
Call Recording
No
Campaign Management
No
Dashboard
Yes
Data Management
Yes
Lead Capture
No
Lead Distribution
Yes
Lead Scoring
No
Performance Management
Yes
Sales Intelligence
CRM Integration
Yes
Data Cleaning
Yes
Data Enrichment
Yes
Data Import/Export
Yes
Data Mining
Yes
Data Verification
Yes
Email Integration
Yes
Lead Scoring
Yes
List Building
Yes
Performance Management
Yes
Pipeline Management
Yes
Predictive Modeling/Analytics
Yes
Prospecting Tools
Yes
Reporting/Analytics
Yes
Sales Forecasting
Yes
