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Average Ratings 0 Ratings

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features
design
support

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Description

Captivate your audience with expertly tailored campaigns that span various channels such as email, display, search, web, video, and mobile. Oracle Eloqua provides marketers with top-tier tools for lead and campaign management, enabling them to connect with the right audience at the optimal moment during the buyer’s journey, all while delivering real-time analytics and insights. The appropriate marketing automation solution can significantly enhance how businesses and marketers interact, boost efficiency, and reveal immediate insights to maximize return on investment. Yet, the effectiveness of demand generation, email marketing, and lead management relies on sophisticated and integrated platforms that can track potential customers across every digital channel, ensuring timely, personalized, and outstanding customer experiences. Furthermore, it raises an important question: how does your business's marketing automation software and maturity compare to that of your industry competitors? Understanding this can help identify areas for improvement and innovation.

Description

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Axis LMS Yes 
Airmeet Yes 
Aprimo Yes 
Blotout Yes 
BlueConic Yes 
BlueVenn Yes 
Causal Yes 
Clear Spider Yes 
D&B Lattice Yes 
Folloze Yes 
Kaltura Yes 
Momentus Technologies Yes 
Nytro Yes 
Oracle Infinity Yes 
Salesforce Data 360 Yes 
Skyword Yes 
SocialSign.in Yes 
The Nortridge Loan System Yes 
ZoomInfo Operations Yes 

Integrations

Axis LMS Yes 
Airmeet No 
Aprimo No 
Blotout No 
BlueConic No 
BlueVenn No 
Causal No 
Clear Spider No 
D&B Lattice No 
Folloze No 
Kaltura No 
Momentus Technologies No 
Nytro No 
Oracle Infinity No 
Salesforce Data 360 No 
Skyword No 
SocialSign.in No 
The Nortridge Loan System No 
ZoomInfo Operations No 

Pricing Details

$2000 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/automation/

Vendor Details

Company Name

Metadata

Founded

2015

Country

United States

Website

www.metadata.io

Product Features

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization No 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Lead Management

Activity Tracking No 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools No 
Source Tracking Yes 

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Act-On Reviews

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