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features
design
support

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Write a Review

Description

Integrate fraud and compliance risk into a holistic solution that provides ultimate control in omnichannel environments. Protect your organization against fraud and mitigate risks. Effective is a modular, centralized hub for risk management that will get you compliant from the start and fraud-free. It uses AI & ML algorithms that adapt to changing organizational needs. One interface that integrates all the risk tools currently used. Use a unified API for fraud reduction, compliance, and operational efficiency. With a combination of internal intelligence, best-in-class services, and human intuition, you can gain critical insights and streamline the efficiency of your team. No engineering skills are required to customize fraud workflows and case management. A customizable dashboard allows you to visualize threats and monitor bad actors. Investigate suspicious activities quickly, gain insight into fraud ring behavior, and identify emerging threats.

Description

HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Emailage Yes 
Google Duo Yes 
Human Defense Platform No 
Microsoft Teams Yes 
Middesk Yes 
SentiLink Yes 
Slack Yes 
Socure Yes 
ThreatMetrix Yes 
TransUnion Collections Management Yes 
Vouched Yes 

Integrations

Emailage No 
Google Duo No 
Human Defense Platform Yes 
Microsoft Teams No 
Middesk No 
SentiLink No 
Slack No 
Socure No 
ThreatMetrix No 
TransUnion Collections Management No 
Vouched No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Effectiv

Country

United States

Website

effectiv.ai/

Vendor Details

Company Name

HUMAN Security

Founded

2012

Country

United States

Website

www.humansecurity.com/platform/solutions/ad-fraud/

Product Features

Fraud Detection

Access Security Management No 
Check Fraud Monitoring No 
Custom Fraud Parameters No 
For Banking No 
For Crypto No 
For Insurance Industry No 
For eCommerce No 
Internal Fraud Monitoring No 
Investigator Notes No 
Pattern Recognition No 
Transaction Approval No 

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Alternatives

Alternatives