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features
design
support

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Write a Review

Description

Unlock the secrets of digital commerce to gain a competitive edge. Our expertise in market intelligence and forecasting shapes effective retail strategies. By simplifying the complexities of digital shelf execution, we empower brands to enhance their online margins and drive sales growth. We also provide thorough online performance metrics, including sales figures and market share analysis. More than 600 leading brands and retailers rely on our data-driven solutions for their ecommerce strategies, optimization efforts, and performance evaluations. We take pride in offering reliable and comprehensive data insights that our partners can trust. With global capabilities, we are positioned to cater to your needs no matter where you are located. Stay ahead of the curve in retail trends and make informed decisions using our focused primary research and intelligence data. Our cutting-edge SaaS digital distribution platform is tailored to support your critical decision-making with the help of our Retail Insights Reports, ensuring you navigate the ecommerce landscape effectively.

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce No 
Braze No 
Campaign Monitor No 
Cordial No 
Criteo No 
Emarsys No 
Facebook No 
Google Ads No 
HubSpot CRM No 
InMoment No 
Instagram No 
Lightspeed Retail No 
Magento No 
ReSci No 
Salesforce Agentforce Marketing No 
VidCorp No 
Vision6 No 
X (Twitter) No 
commercetools No 
me&u No 

Integrations

BigCommerce Yes 
Braze Yes 
Campaign Monitor Yes 
Cordial Yes 
Criteo Yes 
Emarsys Yes 
Facebook Yes 
Google Ads Yes 
HubSpot CRM Yes 
InMoment Yes 
Instagram Yes 
Lightspeed Retail Yes 
Magento Yes 
ReSci Yes 
Salesforce Agentforce Marketing Yes 
VidCorp Yes 
Vision6 Yes 
X (Twitter) Yes 
commercetools Yes 
me&u Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Ascential

Founded

2014

Country

United Kingdom

Website

www.ascentialedge.com

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Product Features

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting Yes 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics Yes 
Profitability Analysis No 
Scenario Planning No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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