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Average Ratings 0 Ratings

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ease
features
design
support

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Description

A Data Management Platform, commonly referred to as a DMP, serves as a centralized solution for the real-time analysis and utilization of extensive prospect and customer data. Our DMP operates as a Software as a Service (SaaS) model hosted on remote servers, making it a cost-effective choice to effectively manage all interactions with potential and existing customers engaging with your brand. Implementing a DMP allows you to pursue multiple objectives simultaneously, such as enhancing client insights, personalizing the journey of website visitors, and optimizing targeting and campaign effectiveness to boost your overall return on investment. With a well-defined data dictionary, our platform facilitates data extraction from your Customer Relationship Management (CRM) system and various other sources, enabling the creation of detailed profiles, segments, and combinations to deepen your understanding of both prospects and customers. Squadata's Data Management Platform empowers you to deliver timely and relevant messages to your identified groups, enhancing engagement and effectiveness. Specific use cases include strategies to combat contract cancellations and minimize shopping cart abandonment, showcasing the versatility and practical benefits of our DMP solution. This comprehensive approach not only improves customer interactions but also drives significant value for your business.

Description

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Contentsquare
Kameleoon
Kinective Bridge
RadiantOne
Rivery
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud

Integrations

Contentsquare
Kameleoon
Kinective Bridge
RadiantOne
Rivery
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Squadata

Country

France

Website

www.squadata.net/en/data-management-platform/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/products/marketing-cloud/data-management/

Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Alternatives

Alternatives

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