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Average Ratings 0 Ratings
Description
A Data Management Platform, commonly referred to as a DMP, serves as a centralized solution for the real-time analysis and utilization of extensive prospect and customer data. Our DMP operates as a Software as a Service (SaaS) model hosted on remote servers, making it a cost-effective choice to effectively manage all interactions with potential and existing customers engaging with your brand. Implementing a DMP allows you to pursue multiple objectives simultaneously, such as enhancing client insights, personalizing the journey of website visitors, and optimizing targeting and campaign effectiveness to boost your overall return on investment. With a well-defined data dictionary, our platform facilitates data extraction from your Customer Relationship Management (CRM) system and various other sources, enabling the creation of detailed profiles, segments, and combinations to deepen your understanding of both prospects and customers. Squadata's Data Management Platform empowers you to deliver timely and relevant messages to your identified groups, enhancing engagement and effectiveness. Specific use cases include strategies to combat contract cancellations and minimize shopping cart abandonment, showcasing the versatility and practical benefits of our DMP solution. This comprehensive approach not only improves customer interactions but also drives significant value for your business.
Description
We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media.
Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology.
The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements.
This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.
API Access
Has API
API Access
Has API
Integrations
Adagio
Celtra
Eyeota
Mile
Peer39
Proximic by Comscore
Supermetrics
Integrations
Adagio
Celtra
Eyeota
Mile
Peer39
Proximic by Comscore
Supermetrics
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Squadata
Country
France
Website
www.squadata.net/en/data-management-platform/
Vendor Details
Company Name
Nexxen
Founded
2007
Country
Israel
Website
nexxen.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization