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Description
Integrate Facebook Ads pricing with Google Analytics conversion metrics to facilitate precise performance-driven conversion analysis within Google Analytics. By leveraging Dynamic UTM Profiles, you can enhance your performance tracking. Evaluate CPA and ROAS for conversions based on the {{site_source_name}} and {{placement}} segments in Google Analytics. The automated import of cost data seamlessly combines cost, session, and conversion metrics, enabling you to calculate Facebook Ads CPA and ROAS effectively in Google Analytics. You can either blend static and dynamic values or concatenate multiple fields to suit your personalized setup. Automatically tag Facebook Ads with UTMs and import cost information into Google Analytics, or utilize Profiles specifically for UTM Tagging. UTM Profiles establish the framework for importing cost data, allowing for the assessment of CPA and ROAS in Google Analytics. When formatted according to your unique UTM specifications, cost data imports effectively integrate with session and conversion metrics within Google Analytics, providing a comprehensive view of your advertising performance. This holistic approach ensures you have the insights needed to optimize your advertising efforts and maximize returns.
Description
Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.
API Access
Has API
API Access
Has API
Integrations
Amazon
Branch
CallRail
Facebook
Google Ad Manager
Google Ads
LinkedIn
LinkedIn Marketing Solutions
Localytics
Mailchimp Transactional Email (Mandrill)
Integrations
Amazon
Branch
CallRail
Facebook
Google Ad Manager
Google Ads
LinkedIn
LinkedIn Marketing Solutions
Localytics
Mailchimp Transactional Email (Mandrill)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EasyAutoTagging
Country
United States
Website
easyautotagging.com
Vendor Details
Company Name
Improvado
Founded
2015
Country
United States
Website
improvado.io
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Big Data
Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates
Continuous Integration
Build Log
Change Management
Configuration Management
Continuous Delivery
Continuous Deployment
Debugging
Permission Management
Quality Assurance Management
Testing Management
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Data Extraction
Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction
Data Preparation
Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface
Data Visualization
Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Data Warehouse
Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge
ETL
Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control
Integration
Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Management
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring