Compare EY Trusted AI Platform vs. Haast

The EY Trusted AI Platform offers organizations valuable insights into the origins and factors contributing to risk, while also assisting an AI design team in assessing and quantifying these risks. Utilizing interactive, web-based tools for schematics and assessments, the platform constructs a detailed risk profile for an AI system. It employs a sophisticated analytical model that transforms user inputs into a composite score, which reflects the technical risk, stakeholder impact, and control effectiveness associated with the AI system. To evaluate technical risk, the platform analyzes the AI system's design, focusing on various risk drivers such as the technologies utilized, the operating environment, and the system’s degree of autonomy. Additionally, when assessing stakeholder risk, the platform takes into account the goals and objectives set for the AI system, as well as the financial, emotional, and physical repercussions for both internal and external users, along with potential reputational, regulatory, and legal challenges that may arise. Overall, this comprehensive approach ensures that all facets of risk are thoroughly examined and understood.

Haast is an AI-powered compliance engine that helps enterprises eliminate manual marketing reviews and move faster with confidence. It uses AI agents to automatically detect and resolve regulatory and brand risks across content, websites, and social channels. By learning each company’s risk tolerance, Haast ensures consistent, policy-aligned decisions without slowing teams down. Marketers can check and fix content before it goes live, while legal teams gain faster, more reliable oversight without being overwhelmed by approvals. Haast works across text, images, PDFs, video, and web content, supporting both pre-launch checks and continuous monitoring of live assets. Embedded directly into existing workflows, it transforms compliance from a bottleneck into a scalable, automated system.