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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

This econometric modeling software features an intuitive interface accompanied by one of the most extensive collections of data management tools, enabling you to swiftly and effectively formulate statistical and forecasting equations. You can take advantage of top-notch capabilities such as support for 64-bit Windows large memory, object linking and embedding (OLE), as well as smart edit windows. The software allows for rapid analysis of time series, cross-section, and longitudinal data, making statistical and econometric modeling more efficient. In addition, it enables you to create presentation-quality graphs and tables, facilitating superior budgeting, strategic planning, and academic research. The inclusion of context-sensitive menus enhances usability, while the batch programming language and tools for add-ins or user objects expand functionality. With full command line support and drag-and-drop features, generating forecasts and model simulations becomes a straightforward task. Moreover, EViews 12 continues to deliver the power and ease-of-use that users have come to rely on, ensuring that both beginners and advanced users can maximize their productivity. Its robust capabilities make it an invaluable asset for professionals across various fields.

Description

sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Cloud Platform No 
Macrobond Yes 

Integrations

Google Cloud Platform Yes 
Macrobond No 

Pricing Details

$610 one-time payment
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

S&P Global

Founded

1917

Country

United States

Website

www.spglobal.com/market-intelligence/en/solutions/products/eviews-econometric-modeling-analysis-software

Vendor Details

Company Name

Salestube

Founded

2016

Country

Poland

Website

salestube.tech/smmmart-ai

Product Features

Statistical Analysis

Analytics No 
Association Discovery No 
Compliance Tracking No 
File Management No 
File Storage Yes 
Forecasting Yes 
Multivariate Analysis Yes 
Regression Analysis Yes 
Statistical Process Control Yes 
Statistical Simulation Yes 
Survival Analysis No 
Time Series Yes 
Visualization No 

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