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Description
EMSE is a comprehensive suite of sophisticated and user-friendly software tools designed for measuring, describing, and visualizing the dynamics of the human brain, utilized globally in fields such as neuroscience, neurotechnology, and clinical neurophysiology. Our expertise lies in advanced multimodal source estimation techniques, which empower researchers to integrate EEG and MRI datasets, thus providing clearer insights into both the spatial and temporal aspects of brain activity. Traditional neuroimaging methods, like magnetic resonance imaging (MRI), excel in locating brain activity but fall short in determining the timing of events. In contrast, electroencephalography (EEG) and its related technique, Event-Related Potentials (ERPs), can pinpoint when neural events occur with remarkable precision, but they struggle with spatial localization. By merging MRI and EEG data, EMSE uniquely addresses both the "where" and "when" questions of brain activity, offering a level of detail that neither technique can achieve on its own. This innovative approach is referred to as multimodal dynamic functional brain imaging or source estimation, allowing for a deeper understanding of the brain's intricate workings. By leveraging this technology, researchers can uncover new insights into brain dynamics that were previously unattainable.
Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Cortech Solutions
Founded
2001
Country
United States
Website
cortechsolutions.com/products/emse/
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Product Features
Product Features
Idea Management
Activity Dashboard
Yes
Brainstorming
Yes
Collaboration
Yes
Creator Tracking
Yes
Idea Ranking
Yes
Project Tracking
No
Status Tracking
Yes