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features
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Description

EMSE is a comprehensive suite of sophisticated and user-friendly software tools designed for measuring, describing, and visualizing the dynamics of the human brain, utilized globally in fields such as neuroscience, neurotechnology, and clinical neurophysiology. Our expertise lies in advanced multimodal source estimation techniques, which empower researchers to integrate EEG and MRI datasets, thus providing clearer insights into both the spatial and temporal aspects of brain activity. Traditional neuroimaging methods, like magnetic resonance imaging (MRI), excel in locating brain activity but fall short in determining the timing of events. In contrast, electroencephalography (EEG) and its related technique, Event-Related Potentials (ERPs), can pinpoint when neural events occur with remarkable precision, but they struggle with spatial localization. By merging MRI and EEG data, EMSE uniquely addresses both the "where" and "when" questions of brain activity, offering a level of detail that neither technique can achieve on its own. This innovative approach is referred to as multimodal dynamic functional brain imaging or source estimation, allowing for a deeper understanding of the brain's intricate workings. By leveraging this technology, researchers can uncover new insights into brain dynamics that were previously unattainable.

Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Cortech Solutions

Founded

2001

Country

United States

Website

cortechsolutions.com/products/emse/

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Product Features

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking No 
Status Tracking Yes 

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